企業實驗 (Business Experiments)

和一位任職於銀行大數據部門主管聊天，談到企業如何實施行銷的實驗，我建議幾篇論文可以參考

Eric Almquist and Gordon Wyner, Boost Your Marketing ROI with Experimental Design, Harvard Business Review, Oct 01, 2001.

Thomas H. Davenport, How to Design Smart Business Experiments,  Harvard Business Review, Feb 01, 2009.

Eric T. Anderson and Duncan Simester, A Step-By-Step Guide to Smart Business Experiments,  Harvard Business Review, Mar 01, 2011.