Strategy Rules

David B. Yoffie and Michael A. Cusumano, Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs, HarperBusiness, 2015.

本書說明其成功的五大方法，書商的說明如下：

1. Look Forward, Reason Back: They determined where they want their companies to be in the future and could "reason back" to identify the moves that would take them there.
2. Make Big Bets, Without Betting the Company: All three men made enormous strategic bets but rarely took gambles that put the financial viability of their companies at undue risk.
3. Build Platforms and Ecosystems: Technology leaders have to create industry platforms that enable other firms to create complementary products and services that make the platforms increasingly valuable.
4. Exploit Leverage and Power: Gates, Grove, and Jobs often turned opponents’ strengths into weaknesses and used enormous resources (once they had them) to dominate competitors.
5. Shape the Company around Your Personal Anchor: From Gates’ understanding of software to Grove’s devotion to process discipline and Jobs’ obsession with design, all three built their companies around their personal strengths while compensating for their weaknesses.

方法一是動態規劃 (Dynamic programming) 的概念，賽局理論 (Game theory) 只是應用此理論。不過，困難的地方在於高度不確定的環境中，如何看出未來的走向。