How we use AutoML, Multi-task learning and Multi-tower models for Pinterest Ads

Ernest Wang, How we use AutoML, Multi-task learning and Multi-tower models for Pinterest Ads, Aug 20, 2020.

People come to Pinterest in an exploration mindset, often engaging with ads the same way they do with organic Pins. Within ads our mission is to help Pinners go from inspiration to action by introducing them to the compelling products and services that advertisers have to offer. A core component of the ads marketplace is predicting engagement of Pinners based on the ads we show them. In addition to click prediction, we look at how likely a user is to save or hide an ad. We make these predictions for different types of ad formats (image, video, carousel) and in context of the user (e.g., browsing the home feed, performing a search, or looking at a specific Pin.)