Ramesh Sharda, Dursun Delen, and Efraim Turban, Business Intelligence, Analytics, and Data Science: A Managerial Perspective, 4th Edition, 2018, Pearson.
Chapter 1 An Overview of Business Intelligence, Analytics, and Data Science
Chapter 2 Descriptive Analytics I: Nature of Data, Statistical Modeling, and Visualization
Chapter 3 Descriptive Analytics II: Business Intelligence and Data Warehousing
Chapter 4 Predictive Analytics I: Data Mining Process, Methods, and Algorithms
Chapter 5 Predictive Analytics II: Text, Web, and Social Media Analytics
Chapter 6 Prescriptive Analytics: Optimization and Simulation
Chapter 7 Big Data Concepts and Tools
Chapter 8 Future Trends, Privacy and Managerial Considerations in Analytics
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