Information Rules (資訊經營法則)

C. Shapiro and H.R. Varian, Information Rules: A Strategic Guide to the Network Economy, Harvard Business School Press, 1998.
張美惠翻譯，資訊經營法則，時報出版，2000

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

本書歸納的經濟法則歷久彌新，值得推薦給學生和專業人士了解。

Chapter 1 of Information Rules begins with a description of the change brought on by technology at the close of the century--but the century described is not this one, it's the late 1800s. One hundred years ago, it was an emerging telephone and electrical network that was transforming business. Today it's the Internet. The point? While the circumstances of a particular era may be unique, the underlying principles that describe the exchange of goods in a free-market economy are the same.

Eric Schmidt 讀了此書，邀請 Prof. Varian 到 Google 演講、當顧問。目前，Varian 是 Google 的首席經濟學家。

之前教營收管理時，使用該書的第二章資訊產品的定價和第三章資訊分版當成課外讀物。教網際網路應用時，使用第一章資訊經濟當成課外讀物。

就英文寫作而言，我非常喜歡 Prof. Varian 的文章和數學建模 (例如 position auctions)，所以也買了他寫的二本個經的書。

2016/9/27 初稿。