零售業的營收最佳化軟體

瞭解顧客心中的保留價格，然後訂出一個好價格。 

SAP AG 於 2005 年收購 Khimetrics、並將之納入 ERP (enterprise resource planning) 軟體中；Oracle 收購 Retek 和 ProfitLogic；IBM 於 2011 年以 4 億 4 千萬美元收購 Demandtec。在低毛利的零售業和緊縮的經濟環境下，這些軟體所提供的分析能力愈顯重要。

具體成效？

"Demandtec claims that a pilot study conducted with a drugstore chain managed to increase profitability by 430 basis points, whereas ProfitLogic’s markdown solution increased ShopKo’s gross margins by 24 per cent, cut labour cost by 24 per cent and increased sell-through rates by 5 per cent.＂　

"The recommended strategy was successfully implemented in early 2008, earning rich dividends for the company, increasing profitability by 70 per cent, revenue by 3 per cent, EBIT by 8.5 per cent, and positively impacting its brand ranking." (1) 

(1) Ashish Sinha and Anna Sahgal, Retail revenue optimization: The past, the present and the future, Journal of Revenue and Pricing Management, Volume 11, Issue 3, May 2012, pp. 319-321. (www)